Each brand has its own section of the great history, LV , LEVIS , NIKE, MONCLER(moncler down jackets) is no exception. Only now, with the domestic MONCLER not attract many people's concerns, believes that with the increase in Chinese taste, it will quickly jump red. You've spent now open in China, one of several fashion do? Lane Crawford, JuiCE, IT, SHINE, they are all in this quarter, the introduction of MONCLER! Even in Japan, luxury magazines and street types of magazines, as well as trends parallel to those stores, have left them altogether MONCLER figure, the popularity of the ... ... Here's what people Zhashe special compilation of articles from the YOHO, it would be growing bit by bit story of 11 statements.
Moncler's story begins during World War II. France was then divided into two German occupation and in a free region, recruitment teams have been abolished and replaced by a system of universal participation, this system requires the young person must join a group called "Chantiers de Jeunesse" organization. Organizations are very fond of this special status, who were being called Jeunesse et Montagne (JM), its headquarters are located in Grenoble. The main work of the organization before the passage of the Air Force a group and the Alps region, officials are responsible for teaching popular among young people are interested in fame and operational staff, and certainly in love for the mountains. Group where boys have the opportunity to participate in all mountain sports, and closely linked with nature. Participation in this group and it became a dream of boys. JM adoption of three people from Moncler meeting: Rene Ramillom, Andre Vincent, and Lionel Terray. 33-year-old Remillon Grenoble was a major snow with manufacturers. He was for the military services to provide the group equipment. 26-year-old businessman Andre Vincent in the management of a printing plant before the war. He was a member of a guardian of the mountains and ski instructor. In the JM, he is the head coach. 22-year-old Lionel Terray from Grenoble, one of the best family. He was the Alpine ski champion. These three individuals respect each other, have the same love of nature, skiing, outdoor life and forged a profound friendship.
After the war, Ramillon and Vincent returned to France to continue in business, in fact, the suggestion of Vincent in the Ramillon opened the two sporting goods store. And Terry went to Canada for mountain adventure.
As the economy started, natural resources, coupled with the shortage of rations, which in return decrease in recreational activities. Those who love nature are beginning to cheap outdoor camping. Even in those not very stimulating outdoor environment, in a new way to experience nature close to the demand is still growing. However, without any equipment. To meet this demand, Ramillon and Vincent decided to start production of tents and sports gear. Aimed at the chance, they find the one located in Monestier de Clermont, a town 30 km away from Grenoble factories sewing equipment. In 1952 they decided to buy the plant. In the same year April 1 They set up a company Moncler SA. Moncler's name came from the abbreviation in Monestier de Clermon. At that time the company's capital of eight million francs, while the Ramillon is the president and executive producer. The first year of operation very difficult. Companies have to face the market instability while seeking a reliable local customer. Moncler produced as part of camping tent used as a model high-altitude camp was booking at the same time also produced sleeping bags and climbing. Special is that at the time they produce a kind of waterproof nylon and cotton using innovative materials inside tents, and this tent you can sit opened automatically, and only a few thousand grams, which can sleep three people.
At that time the other side, Lionel Terray completed the first Frenchman climbed Everest feat, becoming a world-renowned mountaineers. After his return to France, Lionel visited his two old friends, and enthusiastically experimented with their products. He was particularly interested in for a duck down filled jacket, it is Ramillon do to give factory workers used to resist the winter cold water operation. This jacket is filled with amazing warmth and easily. Ramillon and benefit from the experience Vincent has taken this well-known climbers of the proposal and invited him to become a technical support. Uniform production quality, rich experience and numerous experiments, is that they believe that all three are likely to open up a new way to climbing. Cooperation in the adoption and Lionel Terray they broadened the technical level, the products involved in various projects of the camping, sleeping bags, protective gloves, shoes, mountaineering tents.
Moncler products in 1954 were selected for the Italian explorer of ancient Mongol Empire ruins equipment. In 1955 they supplied the French expedition to Makale.
When, with the technology, the cable car appeared. Skiing tradition has been completely changed. Before each previous skiers slide down the mountain must be climbed on foot, such activities is that they will not feel cold. The emergence of the cable car has actually helped them under cold exposure. Ramillon particular attention to this point, aware of the need to create a dress to fight this cold. In fact, the man-made water-proof fabric at the time of use and does not guarantee sufficient heat, while the high prices they can not fill a large number of duck quotas. So Ramillon started experimenting with a number of synthetic material as set out alternatives. He chose a new polyester fiber, called Tergal. Ramillon filled nylon products with this material. The new line of products as a series of major sports magazines have been put to the ad.
In 1957, in order to prevent product filling in short supply and improve labor efficiency, the company moved to have more raw materials, Grenoble. Moncler by the sponsor in 1964, set up subsidiary companies in Alaska Terray.
Security and trusted by the world recognized Mincler materials. In the economic boom of the sixties they have contributed a number of sporting events. Company with the products and to adjust to changes in current events, for a large group rather than just against the activist.
1968, Moncler has become to participate in the Tenth Winter Olympics held in Grenoble, the French national ski team's official supporters. Long lines formed by the edge design trademark rooster became the symbol of France. The Moncler's clothes are also immediately proved how they are designed for skiing. It is comforting is that this ski team at the time was asked to do their design a jacket that is not filled with too thick at the same time makes the athletes before the race to warm the muscles. From this first piece ski suits have been manufactured out of duck down wind, and was named "Nepal", because there are two water-resistant leather shoulder pads so skiers can ski Kang in his shoulders.
70 no longer produced in the early Moncler tents and camping gear and concentrate on filling a specially crafted ski clothes. In fact 70 years can be seen as an outbreak of the age of skiing, while the Moncler's clothes at the time the market is the most weighty. Rene Ramillon the company in 1974 by his daughter Anni Charlon care. Look at the whole 70 years, Moncler has maintained the status of sportswear. With 80 years accompanied by the arrival of hedonistic values, clothes have been seen as a sign of status, but also the history of Moncler logo on left.
With the changes in the consumer market has also been changed duck sports jacket, and you want to enter the field of fashion means to enter the city. One new trend is the first expansion of the first overseas market: Japan. Japanese students in 1980, the tribe broke out Moncler down heat.
As in other countries, in Italy, Moncler because it is imported goods, so the price down jacket cheap, but it remains a popular commodity in the store. Although the Moncler have the best production quality, but in fact a product is sometimes consumed by more than 70% of the tariff was originally priced. Including, of course retailers increases. This is why the price is so high. In the early '80s in Italy to buy Moncler with the high-income-based, they only use it on the ski.
In any case, by 1983, in this case was a new phenomenon changed. This phenomenon is very similar to those of Japan, who was then to collect all the luxuries that Milan is known as the Italian fashion fanatic paninari have chosen Moncler jacket as the only collection. As the cold weather is making it difficult to go out the reasons for sought-after.
Paninari often gathered at the city's most fashionable areas - Piazza S. Babila. Their style would be hugely magnified by the media who became the fashion standard. The Moncler jacket is one of the most error-free is also the most expensive clothes. Although this will still be a lot of people desire. In 1985, 50000 jacket sold in Italy alone. The most popular style is the nylon fabric of the additional shoulder pads and removable nylon sleeve style, the most popular color is orange and yellow, both at the time the shops are very hard to find. Jacket to control the supply of imports became the most complex problems. At that time in other European countries, importers, seeing the needs of Italy so hot even retained only 10-15% of their goods and the other re-sent to Italy. Any store as long as one has the goods will be immediately displayed. Even some private buyers would go to a foreign person to buy back from the home sale.
Planned by the exporter of publicity advertisements occupied throughout most famous brand of the Antarctic is a bear holding, while the sign is read on: Moncler, mon cher?
By Enzo Braschi wore Moncler spotting paninao also Moncler famous television commercials. Despite the cultural Moncler will be restricted, Moncler has always escaped the success of those who can not afford to maintain the scale importers and makes the continuity of the spirit of the brand itself.
1987 Moncler new office areas and factory sites in Grenoble down the edge of an industrial area: Echirolles. Territory began by increasing the products and start a new line to expand. While the 1987, when paninari trend is over, but the Moncler's sales are still started to grow, and in order to get more adult market, regardless of head office or an importer is no longer trying to change the folder to overcome the Italian position. But it also neglected to update the status of the product has already begun to slide.
With the emergence of similar products in Italy and other European countries the market, Moncler's sales began to decline.an economic crisis.
paninaro wave completely disappeared, when the young man refused to wear the mark of the times they are outdated product line makes sales continued to fall in Italy. In the sports equipment to bring the situation even more acute: Climbing equipment need to be reformed, jackets cotton clothing itself should use the high-light, fully insulated, 100% waterproof and other high-tech fabrics to participate in market competition. A large number of retailers are starting to Moncler product price changes. 1992 Moncler discovered a fact: that high fixed costs from the improper use of the status of the product itself, but attempts to streamline and restructure the company also raised the internal organization of conflict.
It is clear imminent restructuring of the company, but they can not adjust or through an internal competition to start, Anni Charlon I believe it is time that they need to find a partner in the periphery.
Bnp Group's Trade Bank Banexa through the pepper industry took over the Moncler case. Two of the first contract signed at the end of 92 years, but it is very short. In order to get the best price of Moncler in Grenoble, found himself before the Court at atmospheric pressure. The negotiations lasted six months and eventually the withdrawal of other providers, the court will Moncler is to the pepper industry.
It is necessary to maintain the direction of all of the original owner who also does not carry the original factory to ensure and maintain the large number of employees the company hired to make this change became high-profile case. The adjustment from 1993 onwards until the end of 1994.
With the new partners, shareholding, the production department immediately reorganized and adoption of a new outreach strategy. The adjustment is the most direct part in the ad. In order to revitalize the brand, online sales are also fully operational, with a positive new quotas and market strategies.
Sports apparel for the fashion ring category greatest impact was finally realized. Get rid of the traditional sporting goods fixed orientation, so that such a campaign attire not just stop at special occasions, you can wear in daily life.
In the pepper industry's help, as the mode of operation of the continuous recognition from outdoor sports apparel since 1994 the door is opened, they are increasingly being worn on more occasions. From 94 years to 98 years, Moncler to become the European region and the world's most famous retailers, only in Italy, Japan, Germany, Australia, Switzerland, United Kingdom, Sweden, Norway, Denmark or the movement of those Shoppes Boutique store to buy Moncler well-known things. But what really makes the brand or to re-count in 1998, under the pepper industry last FinPart group initiatives. Continuation of the previous strategic plan for reorganization after the corporation FinPart support Moncler able to develop more product lines to give full play out the brand value potential. Appear in the television advertising was born in the mountains, living in the big city image has become a classic. Moncler jacket into the cotton and kapok clothing in the cold season, the skiing movement even in the elegant occasions recognized as an essential single items.
1999, Moncler has brought the assembly more power as a creative director Remo Ruffini also the first show field - 2000 spring and summer series. He also established in 2000 specifically for the brand another new boutique tweed sports series. Into something presentable and acceptable in the real, it entered the track will be an exquisite rendering of the beautiful down jacket before people's eyes, so far, in the Down the industry, much less that it objects with only a high Lu cock match.
Repeatedly to winter, giving himself donned a Moncler down jackets, is the well-being of the